One market trend is the return to established values of the past. The scooter, the mini, the siphon bottle and aviator glasses are practical and well-designed products that are timeless and never go out of style. This is also the case with oil paint tubes used by artists in the 20th century. The paint tube was invented in 1841. Its cap meant that it was possible to transport and preserve the product it contained for the first time. This packaging made it possible to produce paintings outdoors. Renoir said that if it had not been for paint tubes, there never would have been great painters like Cézanne, Monet, Pissarro and Sisley, or even Impressionism for that matter.
Today, for the first time, the renowned cosmetics industry is reinventing it as a laminate tube, seeking a handcrafted, high-quality appearance without neglecting the versatility of maximum precision printing.
Thus, using state-of-the-art technologies, Witte y Solà developed this iconic packaging for companies interested in providing a tube much like an oil paint tube for a high-end product. Its size and shape make it the ideal form of packaging for traveling (30ml) and for carrying in a handbag. The opening of the tube is adapted according to the fluidity of the cream or paste for large amounts, small series and new launches alike. Witte y Solà is currently the only laminate tube manufacturer in Spain and the second largest in Europe, with an octagonal cap adapted to a diameter of 25mm.